Elon Musk tweeted that Twitter will no longer recommend content on the for you page that isn't from verified accounts. Users who pay an $8 monthly fee or who are associated with a verified organization are said to be verified account holders. The announced change will take effect on April 15. Also, the voting features will require verification.
Elon Musk initiated Twitter's acquisition on April 14, 2022. He became the largest shareholder by April with a 9.1 percent ownership stake. After acquiring Twitter, he fired several top executives, including previous CEO Parag Agarwal, and has laid off half of the company's workforce. Elon Musk was heavily criticized for his actions after he took over the company.
The introduction of new measures will result in a two-tier system. A two-tier system is one that is not the same for all groups of people and gives more advantages to one group than to the other. This system will hinder the use of many features that were previously available to unpaid users. Twitter will now start removing legacy verification marks from any users that are not paying the $8 fee, starting from the first April.
The "For You" feed is the default view for users of Twitter. "For You" pages mainly focus on delivering popular and engaging content. The content that are in the For you page may not be in the order of time in which the content has been uploaded.
Commencement of these measures may affect independent journalists as well as unpaid subscribers, allowing their content to reach its ultimate target. But at the same time, verified users could have advantages like being at the top of replies, mentions, and searches. The move may deal a negative blow to the company, as most of the users might leave their accounts due to these changes.
Previously, the blue-tick verification was given to ensure the genuineness of the account. But the $8 policy will enable any type of user to have a verified account, no matter what the content that they upload. For instance, Twitter is known for its advertisement medium, but the $8 bill has resulted in an increase in fake accounts with the verified mark of Twitter. Major brands like Coca-Cola, Eli Lilly, and Co. had their imitators. It doesn't end with brands; the verified users took advantage by creating fake accounts to impersonate celebrities'. So the chances of spreading fake news on the platform are very high. About 39 percent of the Twitter users use the app to learn more about the lives of celebrities. But after the $8 bill was announced by Twitter, most of the famous celebrities voluntarily deleted their verified Twitter accounts. This might trigger a reduction in the number of Twitter users who use Twitter to get updates on their icons or role models. The measure has both sides; the feature may allow all the users to exercise their freedom of speech. At the same time, it may also result in increased spam on the network.
The company might face various accusations from its users regarding the credibility and reliability of the data that has been published on the medium. Twitter has to take different measures to protect various brands and celebrities from its impersonators. And make sure that these verified account holders don't take advantage of their features to vandalize another person's company or profile.
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