India's biggest event, Indian Premier League is going to start soon, within a few days. As the big event is going to happen there is a competition between the television channel Disney Stars and Viacom18 to broadcast the show. Viacom18 has owned a target share of rupees ₹4500 crores, and flowing through the same level as the previous year. Disney stopped major sponsorship with a lot of advertisers including Coca-Cola, Pepsico, TATA group, Asian paints, Dream11, mobile device maker VIVO and so on. And they are expecting to get sponsorship worth 2000 to 2400 crore. On the other hand, Viacom18 mops up over ₹2000 crores in advertising revenues. It has used 700-750 advertisers all over the country. They are planning to advertise across the country and have tied up with Google Ads and US-based tech startup Moloco to source advertisements based on focusing on small and medium businesses.
Media planners say that the ad market is under pressure, so pie is not expected as much of the previous year's IPL. But Viacom18 can leverage 100-150 crores, which the Reliance group will be spending to promote its 5G services and launch FMCG products in the country. And many big advertisers like TATAs, Pepsi and Coke are buying inventory in both digital TV and digital. Many big advertisement inventories like Byjus are not investing this time in IPL. Hence media planners expect Viacom18 to mop up to 2000 crores in advertising revenue.
No comments:
Post a Comment